MERCEDES-BENZ
NEW ACTROS REVEAL

Art Direction • Graphic Design • Motion Design • Creative Artistic Direction • Activation Ideas • Experiential Marketing

Press release event for Mercedes-Benz's truck, New Actros, at the brand's plant. Visual identity for the event and participation in the creative artistic conception of the Truck's Reveal show. The project involved a ballet of the trucks on the brand's huge test track, enriched with LED screens in the background, large structures for scenic lighting and a rosco screen with projections that gave a layered effect to the show. A DJ and a violinist performed live an original soundtrack along the show. Project designed and won in a competition between several event agencies and implemented without changes to the concept originally proposed.