FANTA GUARANÁ
ROCK IN RIO
Art Direction • Scenography • Activation Ideas
ROCK IN RIO
Art Direction • Scenography • Activation Ideas
Fanta is the second largest brand of Coca-Cola Brazil and to launch its new flavour, Guarana, the company sponsored a house in Rock Street Africa in Rock in Rio 2017.
The new flavour came up with the slogan: 100% from Amazon. To translate the concept, we created a scenography simulating a beautiful rain forest with vines hanging from the roof with mobile phone chargers, grey poufs as stones so visitors could relax and an open-mouthed paper alligator as a photo opportunity stunt. The space was conceived to literally recharge the batteries and also to sample taste Fanta’s new flavour
The new flavour came up with the slogan: 100% from Amazon. To translate the concept, we created a scenography simulating a beautiful rain forest with vines hanging from the roof with mobile phone chargers, grey poufs as stones so visitors could relax and an open-mouthed paper alligator as a photo opportunity stunt. The space was conceived to literally recharge the batteries and also to sample taste Fanta’s new flavour
DIOGO BONAPARTE ✕ TIJUCA ✕ RJ ✕ SP ✕ BRASIL