ESTÚDIO ROCK CONTINENTE
ROCK IN RIO LISBOA 2018
Art Direction • Graphic Design • Set Design • Creative Artistic Direction • Activation Ideas • Experiential Marketing
ROCK IN RIO LISBOA 2018
Art Direction • Graphic Design • Set Design • Creative Artistic Direction • Activation Ideas • Experiential Marketing
Rock Lives!
Inspired by the history of the musical genre that for decades has dictated trends and influenced generations, we created a brand activation for Continente, the largest group of supermarkets in Portugal, during Rock in Rio Lisboa 2018.
A professional studio was set up in our space where festival goers had the opportunity to record a song live with a professional band and still share the result on social networks. In addition, we had a slot machine where visitors could win gifts like pins, posters and t-shirts. The three-story space also had the festival's busiest VIP area with a privileged view of the festival main stage.
Inspired by the history of the musical genre that for decades has dictated trends and influenced generations, we created a brand activation for Continente, the largest group of supermarkets in Portugal, during Rock in Rio Lisboa 2018.
A professional studio was set up in our space where festival goers had the opportunity to record a song live with a professional band and still share the result on social networks. In addition, we had a slot machine where visitors could win gifts like pins, posters and t-shirts. The three-story space also had the festival's busiest VIP area with a privileged view of the festival main stage.
DIOGO BONAPARTE ✕ TIJUCA ✕ RJ ✕ SP ✕ BRASIL