COCA-COLA
RIO 2016 OLYMPIC TORCH RELAY

Visual Identity • Art Direction • Set Design • Vehicle Design • Activation Ideas • Motion Design • Packaging • Show Concept • Event Script • Endomarketing • Concert Creative Direction

The Coke Olympic Torch Relay was the biggest activation for Coca-Cola at the Rio 2016 Games. Fourteen months of creative planning, 95 days on the road, 329 cities, 36,000 kilometers traveled and an Olympic record: 1.4 million Cokes distributed. With the SRCOM’s team we co-created 6 OTR vehicles. We also did the creation of the 5 big Coke concerts, the daily 20 minutes’ presentations on City Celebration stage, a series of activation ideas and an endomarketing campaign for the Coke ambassadors while on the route. More than a project, an unforgettable journey!